The New York Yankees and Bank of America ended months of negotiations on a long-term, high-profile sponsorship agreement, fallout from the financial industry's decision to accept aid from the federal government.
While the sides never discussed naming rights to the team's new $1.5 billion stadium, they had talked about the possibility of a 20-year deal that would have included signage, special events and tickets.
"With the downturn in the economy and the effect on financial institutions including government support of those institutions, we have determined that it is better to enter into a traditional business arrangement with a financial institution," Yankees spokeswoman Alice McGillion said.
Bank of America has been the team's official bank since 1994, according to spokesman Joe Goode.
"We still see tremendous value in the Yankees both in terms of a business partnership and a marketing platform, so it's our plan to explore alternative ways to maintain our business relationship," Goode said.
New York and BOA have seen repeated congressional criticism of Citigroup's $400 million, 20-year agreement for naming rights to the Mets' new ballpark, Citi Field. Both New York stadiums open in April.
"We recognize that our decision not to pursue a long-term partnership with the Yankees reflects a lost revenue opportunity for our company, however these are unprecedented times that perhaps call for some very difficult decisions," Goode said.
This may cost the Yankees some loot, and this may be yet another sign of how bad our economy actually is, but hey, at least we don't have to see their logo every 15 feet in the new stadium.