The Yankees’ campaign to market their unsold premium seats and luxury boxes at their new stadium continues. The Yankees want you to go premium. They’re tired of all this inventory of leftover (did we say cushioned?) seats, even if it’s a thousand or fewer.
One full-page ad in The New York Times promoted next weekend’s Select-a-Seat event. Another in The New York Post cooed, “We’re Holding Your Seat,” with a line pointing to Section 123, one of 14 Between the Bases, where tickets cost $325 each.
Last Sunday, a half-page ad in The Times was accompanied by a photograph of Derek Jeter in one of his leap-and-throw poses. It says, “Sit This Close to the Captain.”
Two of the ads end with a come-on, “Own the Greatness.” Besides the philosophical question of whether you can actually own greatness, even at $2,500 a seat, ownership is the pitch for personal-seat licenses, like those the Giants and the Jets are selling for their new stadium in East Rutherford, N.J. The P.S.L. is actually a stock certificate that confers the right to buy season tickets, but you can also sell it on the open market.I wrote this back in January when we learned that Douglas Elliman had been hired to sell some of these seats due to slow sales:Every seat at the new Yankee Stadium is a rental, with no option to sell its rights.
The stadium is the Yankees’ stimulus package, but the unsold seats are making them feel short of full stimulation. The ads make the Yankees look a bit desperate; the last thing they want is for these seats — the “greatest in the world” the team has called them, which will be seen prominently on television — to be empty on opening day and beyond. Will we next see a casting call in Backstage for seat fillers for these magnificent seats?
The Yankees have reduced their hopes that all these seats will sell in full-season 81-game packages. So they’re settling for 41- and 20-game plans, too.
I can't say I feel bad for the Yankees. They're getting what they deserve. If they want to charge insane prices like this, they should have realized that maybe it would be a hard sell during these tough economic times.After a month of thinking, and another month of the economy going further and further down the tubes, my feelings have no changed.
10 Comments:
they are probably going to have to reduce the prices for those seats at some point, hopefully they are not so stubborn that they allow these seats to be empty rather than reduce the price tag.
If the plans dont sell Lonn is pretty confident that those seats will sell if they open them up to single game tickets.
I probably would buy those tickets for a couple of games a year if they open up for single game.
You cant lower the ticket prices, if you do the people who have already purchased seats at the normal price would go nuts and ask for discounts
the idea of cushioned seats at a baseball game sickens me at least the fans with seats right under the bleachers will get tortured the whole season
These seats are in the last two rows way under the overhang. Why on earth pay $350 a seat for those, when you can go on stubhub and pick up games out in the open in the main level right behind the dugout for ~$200.
If the Yankees want to sell these seats they'll drop the price.
lol you should get tortured for having enough money to buy better seats?, anyone who tortures them is an immature jealous jackass. But, i just hope they can fill those seats one way or the other, cause empty seats behind homeplate will just look bad. If they can sell them out on a game by game basis thats fine , but im not sure they can do that either, i think the 2500 seats just need to be brought down in price if they are going to sell them in this economy, bottom line. - people who already bought them obviously would get the difference back.
The economic state of the Yankees might be very grim in the next couple of years, They may be stuck with A-Rods 30 million a year without production, add a depression that may get worse we could be looking at 1/2 empty stadiums everywhere including the Bronx.
I predict that the Yankees will be leading the charge for a Salary Cap when the talks begin between the owners and players.
Well for the record these prices were set before the economy went bad.
The Yankees had no idea before they charged these insane prices, that the economics would be like this.
So you give them a break on that on.
As for lowering the price true perhaps they should. But an issue could come of the people who have already purchased the seats for the original price.
It would be unfair to have one set of people who you charged x amount of dollars to and charged very little to another group of fans for basically the same seats.
lol the yankees will be leading the charge for the salary cap? haha yeaaaaaa no. Give it up with the salary cap shit , its not going to happen, the players dont want it, and the owners dont want it either , they are content with blaming their shitty teams on the yankees spending the money they make on free agents. Its good business for them, pocket all their profits, pocket big market revenue sharing and blame loosing on the yankees. If you think they actually want to give that system up you are crazy.
that's what they get for charging such prices. I don't blame them because such comparable seats in the NBA are about the same price for Laker games. Still during these economic times, they should cut down the prices and they'll sell them fast.
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