Wednesday, September 22, 2010

MLB Playoff Highlights Coming to a Subway Car Near You

From the AP:
Riding New York City's Times Square Shuttle subway cars will be a lot more interesting next month.

The Metropolitan Transportation Authority says it will be airing video clips from Major League Baseball broadcasts on the shuttle that runs between Times Square and Grand Central Terminal.

The campaign is an effort by the MTA to raise its advertising revenue. The cable network TBS is paying to air the highlights of the previous day's playoff games to promote its coverage of the playoffs.

MTA Chairman Jay Walder says it is the first time the agency has offered video images on subway screens.
Kinda cool. Here are a few images via RAB:

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