HOPE (Helping Others Persevere and Excel) week officially ended yesterday, and as a Yankees fan I have to say that I'm very proud of what the organization did this week. The Yankees - all of them - spent the last week helping those who are less fortunate.Here's some of the press release from last week describing HOPE week:
You can also check out a detailed description of each day's events in the press release. Huge props must go out to Yankees head of PR Jason Zillo who came up HOPE Week, and organized the events.The New York Yankees are proud to introduce HOPE Week (Helping Others Persevere & Excel), a unique week-long community program that will bring to light five remarkable stories intended to inspire individuals into action in their own communities.
The creation of HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.
Each day from Monday, July 20, through Friday, July 24, Yankees players will reach out to an individual, family or organization worthy of recognition and support. All daily celebrations will culminate at Yankee Stadium, however, outreach will often take place away from the ballpark. Whenever possible, the Yankees' goal is to personally connect with individuals in the settings of their greatest personal accomplishments.
Peter Abraham had a nice post on it this morning, and included a couple links to some videos introducing HOPE Week on the Today Show.
Once again the Yankees show just how much of a class organization they are.
3 Comments:
Great idea! Hope it can be repeated and expanded throughout baseball
So do I.
I think that this year's team really has something special going for it. Even if they don't win it all I feel like they have the type of nucleus that made them so successful a decade ago.
It's nice to see the Yankees being part of New York. They seem to be realizing that the relationship between fans and the ball club is a two-way one.
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